Friday, 21 January 2011

Farmers Toast Carling Western Growers Group

Yesterday I travelled up with James Cox, (2010 Malting Barley grower of the Year) to Burton-on-Trent to the annual meeting of the Carling Western Growers Group (CWGG).   The group of over 70 farmers supplies about 20,000t of malting barley every year to Molson Coors The barley is used to provide malt for Carling Beer and we feature heavily as a group in their 100% British Barley campaign of which we are very proud to be associated. 

One of the benefits to being part of this club is the knowledge that our produce, which we spend hours planning for, growing, harvesting and storing are going to a  known home and one as popular as Carling.  There are other benefits as well; being able to share knowledge about growing the crop more efficiently and therefore reducing the carbon footprint (also through the whole supply chain), preferential harvest treatment and having a direct link with the maltster and discussing, one to one, the intricate points of malting barley.  The session concluded with a forward look at the corporate responsibilities and the contract for the next 3 (or so) years of barley supply.  Everyone left with a positive feel about the group and what it can provide our customer with going forward, and it wasn't caused by the complimentary C2 Beer

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